Creativity destroys old paradigms and creates new ones. Creatives are company’s founders, designers. They like change and are comfortable with uncertainty. If you want to create a company, you need creative people.
Once the company is up and running, you need systematic people. These people optimize processes and implement systems, and they are the ones who make the company work. However, over time, systems take over the company, and the company stagnates because ideas don't flow.
If your business is stagnant, you need to change. If you want to change, you have to be willing to destroy old structures. You have to relearn how to be creative.
Are you ready for the challenge?