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Start at the end

Write a report, develop a strategy for your company, design a marketing campaign,

prepare an event... Do you want to make a project in the shortest possible time? Start at the end.

Think first about what you want to achieve with your project, what your ultimate goal is. Visualize the moment of triumph, of success.

Now go backward. It's like rewinding a film:

  1. What's in that project that makes it so special?

  2. What emotion does it convey?

  3. Why did they congratulate you?

Continue to rewind:

  1. In order to achieve this great result, Which pieces did you have to use?

  2. How do the pieces relate to each other?

  3. Where have you looked for the necessary information?

Keep going until you get to the level of maximum detail, to the beginning of everything.

Now you can start doing the project because you know where you're going.

If you start at the beginning, you'll most likely reach an end you don't like, and you'll have to start over.

If you start at the end and go backward, you'll know exactly how and where you have to start to achieve your goal.

Do you want to do a project in the shortest possible time? Start at the end.

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